Brent Overbeek

Brent Overbeek is a seasoned commercial leader with deep expertise in airline revenue strategy and post-booking monetization. Currently working with TravelX, he focuses on unlocking incremental revenue through innovative distribution models and dynamic offer management. 

With a background spanning airline commercial operations and advisory roles, Brent brings a unique perspective on how advanced pricing, ancillary revenue, and real-time optimization can transform profitability at scale. He is a frequent speaker at global travel industry events, where he shares practical insights on bridging the gap between traditional revenue management and next-generation commercial strategies. 

At PERFORM, Brent will bring an outside-in view from aviation—an industry that has long led in dynamic pricing and revenue optimization—highlighting what hospitality can adopt to accelerate performance and unlock new profit streams.