James Osmond is CEO of Triptease, helping hotels worldwide win back their direct bookings. A philosophy grad from Cambridge, he started at Unilever before co-founding Clear, a brand strategy consultancy acquired by M&C Saatchi.

James has spent his career bringing strategic clarity to industries from finance to hospitality and has always focused on one thing: how businesses create real value for customers. Now he’s applying that thinking to hotels that are tired of handing some of their revenue to OTAs.

After decades of defending his philosophy degree at dinner parties, James is enjoying watching the tech world grapple with the same existential questions he tackled as an undergrad.

He lives in London with his family and their supremely unimpressed dog.

Harold is a seasoned hospitality leader with more than 30 years of experience in hotel revenue management and operations. As the Director of Hotel Revenue Management for Resorts World Casino New York City, Resorts World Catskills, and Resorts World Bimini, he oversees strategic pricing, forecasting, and revenue optimization across multiple properties, driving performance and growth in highly competitive markets.

Harold’s career includes leadership roles at renowned luxury hotels such as The Peninsula New York, The Mark, and The Bryant Park Hotel, where he played a pivotal role in elevating revenue strategies, enhancing market positioning, and integrating advanced technology systems. He is well-versed in platforms like Duetto, Opera, and iDeaS, and has contributed to multiple successful hotel openings and cross-functional initiatives.

Lori Kiel is a hospitality commercial strategist with more than 30 years of experience driving revenue management, sales, and marketing excellence across the hotel industry. She currently serves as Senior Vice President of Revenue Management at Pyramid Global Hospitality, where she leads integrated commercial strategies that align pricing, distribution, and demand-generation to accelerate growth and maximize profitability for a diverse portfolio of properties. 

Renowned for her ability to break down organizational silos and foster cross-functional collaboration, Lori is a recognized thought leader in strategic revenue management. She chairs the HSMAI Foundation’s 2025 Executive Committee, regularly speaks at industry events, and publishes insights on commercial evolution and leadership. 

Over her career, Lori has combined deep operational expertise with a forward-looking mindset toward talent development and technology adoption, helping teams navigate disruptive market shifts while delivering measurable business results. Her work emphasizes actionable strategy, thoughtful leadership, and sustainable growth in an increasingly data-driven hospitality environment.

With over 20 years’ experience in revenue strategy and reservation sales, Jenna leads the commercial strategy for Outrigger Hospitality Group in Honolulu, HI — one of the fastest-growing, privately-held hospitality companies in the Asia Pacific, Oceania and Indian Ocean regions.

Previously, Jenna was a part of the KSL Resort’s team as Corporate Director of Revenue Optimization. Early in her revenue career, she held revenue leadership positions in the Palm Springs area at Rancho Las Palmas Resort, La Quinta Resort & Club and Morongo Casino Resort & Spa. Recently, Jenna had the honor of being named 2021 revenue professional of the year from HSMAI.

Jenna holds both a bachelor’s degree in hospitality management from Johnson and Wales University, and a certificate of revenue management from Cornell University. 

Dave Overeem is a seasoned commercial and revenue strategy executive with deep experience in driving performance improvement, organizational alignment, and profitable growth in the hospitality sector. With a track record spanning operations, revenue management, distribution strategy, and strategic advisory, Dave is known for helping teams navigate complex market shifts and unlock measurable commercial outcomes.

Throughout his career, Dave has partnered with hotel brands, ownership groups, and technology providers to elevate revenue strategy, optimize pricing and distribution, and strengthen commercial capabilities. His expertise lies in translating market insights into business impact — connecting data, process, and people to deliver sustainable results.

Dave’s pragmatic approach combines operational know-how with forward-looking commercial thinking, enabling organizations to evolve their revenue practices and capture value in an increasingly dynamic landscape.

Øyvind Vassbotn started working in hotels in 2001 in Tromsø. HIs experience spans from working in hotels from the front desk all the way to being a General Manager, before working centrally in Oslo at Strawberry with Revenue Management. His role now is part strategic, part analytical and part overseeing our RM systems.

Strawberry is the largest hotel operator in Norway & Sweden (243 hotels) and the second largest operator in the Nordics which is their core market of Operation. Their business is a mix of operated hotels and franchise hotels.